Increasingly, consumers think businesses should support charities and many seek out those companies engaged with charities and the local community.
So, what are the benefits?

Corporate Identity

A company’s charitable involvement is a significant part of its branding, demonstrating that it’s an ethical and trustworthy organisation. This can also define a company in comparison to its competition and work as a recruitment tool by attracting top talent.

Public Relations

Stories about charity events and donations can be used across all mediums such as websites, social media pages, blogs, newsletters, annual reports etc. This delivers excellent content and gives another dimension to the company’s image.

Employee Relations

Encouraging employees to take part in company charity activities can enhance teamwork, increase inclusivity and generate tonnes of feel-good factor. People from different departments and offices can interact, off-site workers can feel more involved, and smaller teams can enjoy a greater sense of camaraderie.

Employee Retention

Research shows that raising money for charity makes you happier and applying this principle to a company-wide initiative means a happy workforce. Giving employees a chance to give back to their communities helps to instil a sense of pride in themselves and their organisation, which can lead to increased loyalty and better retention.

Networking Opportunities

By being part of a charity, you become part of a network of like-minded people and get the chance to join forces on a shared mission and common goal. What better way to meet people and form alliances?

Corporate Days

The Jet Singh trust offers companies the opportunity to host a health and wellbeing days at their workplace to rejuvenate their staff. We can offer posture analysis, seated chair massages, nutrition advice. All of this is offered for free in return for a donation from the employees. 100% of the donations will be given to charity.